Made on
Tilda
ALMATY
Sman Madenieti
Tarih
Sman ol Atanyn esimi jane tegi agaiyndardyn
Kasip 1998 jyly Almaty qalasynda anamyz bastady. 2014 jyly konceptualdy brend qurdyq.
3 agayindy bolyp 2000 jyly Shym qalasynan – Almatyga koshty. Anasyna komektesy nietymen kasipke qyzygushylyq bastaldy.
Ekspansiya: 2021 jyly Smannyn algashqy dykeni Astana qalasynda ashyldy.
| Qala | Lokacia | Jyl | m2 |
|---|---|---|---|
| Almaty | Aport | 2014 | 219 |
| Almaty | MEGA Almaty | 2014 | 158 |
| Almaty | Dostyq Plaza | 2014 | 195 |
| Almaty | Forum | 2019-2024 | 193 |
| Astana | Mega Astana | 2021 | 143 |
| Aqtau | TRK Aktau | 2021 | 193 |
| Shymkent | Royal Apartments | 2022 | 162 |
| Aqtobe | Aqtobe Mall | 2022-2024 | 174 |
| Astana | ADP | 2022-2024 | 185 |
| Atyrau | Infiniti Mall | 2024 | 144 |
| Almaty | Grand Park | 2025 | 491 |
| Almaty | Mega Park | 2025 | 394 |
| Shymkent | Dala Mall | 2026 | 308 |
| Aqtau | Saya Park | 2026 | 190 |
Sman Cifrda
SMAN AQARYS • SMAN BEKARYS
Corporativtik Madeniet
Ar isti / jumusty Bismillah-pen bastau
Jumysqa taza (Gusulmen) kelu
Artynan jinau — jedyn, qoldandyn, artyndy jina
Doreki soilemeu | Boqauyz soz qoldanbau
Ozge tildin barin qurmetteimiz, QAZAQSHA soileimiz
Keri bailanys 100%
HYBRID bolu — ar zattyn, ustanymnyn en jaqsy tustaryn alu
4 adamnyn jumysyn atqaru — 2 adamnyn ailygyn alu
1 oqpen 2 qoian atu
Suraq qoi — ozine, ujymga: Kompaniaga qandai paida alyp keldin?
Ar bir isti sapaly (tiyanaqty) isteu
1 minus, 10 plusqa ailandyru (-1 = +10)
Democratura: basynda aqyldasamyz — Democratia, sosyn vtap basamyz — Dictatura
Ysyrapqa jol JOQ
Ashyq bolu — oiyndy erkin aitu, problemalardy jasyrmau
Egoist bolmau, beimdi bolu, jyldam bolu, belsendy bolu
DAMU — bilim alu, sportpen ainalysu, kitap oqu
Syltau qabyldanbaidy — oz abyroindy tusirme
Jauapkershilik al — almaityn adam ospeidi
Tormoz bolma — jylama
Suraq qoi — 4 nege (tupoi suraq qoiuga uialma)
Aqyldasu — isti bastamai turyp, aldymen aqyldas
Sample — samplesiz jumys bastama
Deadline qoiu
Kritika — konstruktivty & ob'ektivti, usynyspen bolu
Maqtau — durys sheshimge pozitivti keri bailanys beru
Aiyp beine — standart/erezhe buzganda beinemen oteu
Process beine — barlyq zhumys/processterdi suret/beine esep zhiberu
Uialy telefondy — qonaqtyn qasynda qoldanbau
Keri bailanys — 24 sagat ishinde beru
Slogan
EN ADEMI • EN TIYMDI • EN SAPALY • EN JYLDAM
7 adamga Kolik alyp berdik
20+ adamdy Umraga jiberdik
Salamyzda en ulken salyq toleushilerdin birimiz
10+ adam tajirbie alyp, jeke Kasip ashty
Turkiya memleketynde companiya ashtyq
Qazaq brand ashuga bagyt/stimul berdik
500+ Blogerlermen collabarcia jasadyq
Halyqtyn aiaq-kiimge degen Kozqarasyn ozgerttik
Algashqy bolyp Sman Consierge jobasyn engizdik
Qosh Bol Ramazan proektinde 21+ kolik tabystaldy
Dala futbol stadion salyndy — tabystyn 100% qaiyrymdylyqqa
Niet
Adaldyq
Yqlas
Istempaz | Enbekkor
Jauapkershilik
Problema sheshu | Sheshim qabyldau
Uaiymdamau | Batyldyq
Izindi qaldyru | Paida alyp kelu
Qarym-qatynas
Egoism | Nemqurailyq
lux/bazar/online qarau
lyabbaik
jetistiktin kiskentaiy joq
qorqaq bolmau
agash otyrgyzu, senbilikke shygu
isti aiagyna dein tolyq, sapaly, juieli juzege asyru
aleumettik jelige 1s. artyq uaqyt arnamau
jatu 23:00 | 7 sagattan artyq uiqy qajetsiz
Juma kuni dastarhan
Jylqymen seruendeu
SMART BILIM
Voleyball
Ruhani kesh — Qurban shalu
Tauga baru — Pik
Meeting
Team building
Almaty Marathon (50% kompania toleidi)
SMAN DAY — 1-shi qantar
Duken madenieti
1 forma — 1 aiaq-kiim
Erler shashqa gel, bir shetke qaiyru
Qyzdar shashty jinap juru
Atir — hosh iisty boly (1 perfume)
Aiaq-kiim tap taza bolu, koshege kiuge bolmaidi
Utikteuli, taza bolu tiis
Tyrnaq qyska & lak jaguga bolmaidy
Qyzdarga jenyl make-up
Auyzdan iis shyqpau | (sprei)
Super Servis
qonaq suraq-jauap | analitika | qaitaru | 911
Satu
Salemdesu
Kulimsireu
Jagdaiyn jasau
Esimin surau
Auyz ti
Onim & Brand tanystyru
Sheberlikpen maqtau
Analitika | Qalyp | Size
Stock
Qoshtasu & jurek bailau
BAYMAN, SMAN, ITALY Premium
Revenue: 1 mlrd kzt / 2 mln $
Price: 57,900 – 327,900 kzt
m2: 150–250
City: Almaty, Astana, Shymkent, Tashkent
BETO, BAYMAN, SMAN, ITALY middle plus
Revenue: 1 mlrd kzt / 2 mln $
Price: 37,900 – 127,900 kzt
m2: 250–400
KZ 24 qala + UZ 10 qala
Strategia
Negizgi 4:
Super komanda
Ocifrovka | Avtomatizacia
Online | Digital Marketing
Production | PR
Strategiya 2030
QZ premialdyq aiaq-kiim import boiynsha
QZ premialdyq aiaq-kiim satylym boiynsha
QZ konceptualdyq qazaq premialdyq aiaq-kiim brandy
QZ Italiada premialdyq brandpen kollabaracia
QZ tarihynda Portugalia memleketinde toptama jasaldy
QZ Marketplace-ta klassika segmentinde
SMAN brandinde 100% donyz bylgarysy qoldanylmaidy
Ar jyly 1000+ jana model kirgizemiz
Alemdegi en sapaly premialdyq materialdar, A-klass bylgarysyn qoldanamyz
QZ boiynsha ustazdar men imamdarga ayaq kiymmen qamtamasyz etetin brand
QZ boyinsha meshitter, namazhanalar — Jainamaz, Qasyq, Sharkei ornatu
Meshitter men medreselerge demeushilik
Management
Qoima-kaidzen | Qyzmet prioritet | Kassa | 2 kitap | 2 beine
Ipr | 1C-kassa | 6 kitap | 6 beine | 1 presentation
12 kitap | 12 beine | 1C-adm | Report | Trainer certification
Ailyq esebi | Report | 16 kitap | Umra 50% company pay
Problema tuyndagan kezde, gembaga — jymys procesi bolyp jatqan jerge baru kerek
Gembada ainalany (jabdyqty, qorshagan ortany) tekseru qajet
Sheshimder gembada — masele tuyndagan jerde tikelei qabyldanu kerek
Maselenin sebebin tabu & qaitalanbaityndai standarttar jazylu kerek
Private clinic | 50% Sman | 100-400K kzt
5 aiaq-kiimge 1 jylda
100,000 kzt aieline beriledi
tegin | limit 100,000 kzt
200,000 kzt limit jylga
duken/bolim bashysyna 3 jyldan kein
sharty — bilimin kompaniada qoldanu
qanttan bas tartqan qyzmetkerlerge
28 kun
Speed — 1 sagatta jasalatyn narse 1 sagat 10 minutta jasalsa onda sen TORMOZSYN
Jyldamdyq vs Sapa — jyldam biraq sapasyz = diletant | jyldamdyq + sapa = maman
Kompanianyn muligin | aqshasyn ozindikindei jany ashymasa = PARAZIT
Syltau = qorqaq. Kto ne hochet — ishet prichiny, kto hochet — ishet vozmozhnosti
Kompanianyn shinaiy qundylyqtary, ademi estiletin qundylyqtardan aiyrmashylygy, osydan bilinedi:
SMAN — Izindi Qaldyr
Maqsat: Trafik pen tusimdi ar dukenge 50% arttiru
Budget: 100 mln tg jylyna (FOT qosa)
Arhetip: Pravitel + Tvorets
Jauapkershilik: 100% PR & Marketing